Centralization and automation of products in Retail
Centralization and automation of master data management: how Allied turned products into a single, integrated and scalable flow
- Domains
- Material
- Applied product
- MUB
- Segment
- Retail
Allied is one of the leading companies in the Brazilian consumer electronics market, with a broad portfolio of products and solutions. As the top consumer electronics distributor in Brazil, the company connects technology manufacturers to retail networks and consumers through three fronts: distribution (more than half of the revenue), physical retail with 96 stores, and digital retail present in all major marketplaces, plus strategic partnerships with large financial institutions and global manufacturers.
As the business grew and the product mix expanded, Allied consolidated its operation across multiple channels and systems, each with specific master data requirements.
Records had to be created individually across several platforms, from the ERP to many other systems, in addition to traditional spreadsheets used as control base.
It became clear that a central master data hub was needed to standardize, automate and integrate information across every system.
To sustain its role as a retail chain integrator, Allied deployed MUB, a SaaS and no-code solution from akquinet Brasil that became the central product management hub, structuring and automating the entire master data flow and driving integration across areas, systems and channels. More than optimizing an internal routine, the solution strengthened the technological backbone that connects vendors, sales channels and logistics operations.
- +80% automation in the master data process
- 50% reduction in product registration lead time
- 7 systems centralized into a single integrated flow
- 100% standardized information
- Elimination of discrepancies across systems
- Structure ready for growth and scalability
- Integrated, automated and governed process from data origin
- Faster new product activation and consistency across systems
“Allied operates multiple sales channels, each with specific master data needs. By implementing MUB we reduced the time spent on transactional tasks in the product registration process, bringing more efficiency to the company. As a company that decides and innovates fast, we needed a registration process on par with our business pace. Deploying the platform allowed us to structure and automate this flow, creating an environment that delivers speed and reliability. On top of that, the solution provides scalability, so new business units can be onboarded easily, already born in this integrated and fast environment. MUB changed the way we register products at Allied.”
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