
Transforming master data management at MadeiraMadeira
Transforming master data management at MadeiraMadeira: scale, automation and governance in Procurement
- Domains
- Material
- Applied product
- MUB
- Segment
- Retail
MadeiraMadeira is a company that reached unicorn status, a designation for startups valued at one billion dollars or more. It is the largest online furniture and home decor store in Latin America, with more than 2,000 employees and 50 physical stores across Brazil. Founded in 2009, it became a benchmark in online home goods retail, with an average annual growth of 80% since 2010.
With the company's fast growth, the Procurement area struggled to scale its processes efficiently and in a centralized way.
The processes for materials and services master data were run manually and depended on a single person, making scalability hard.
It became necessary to adopt a solution that would bring more efficiency, flexibility and automation to support the area's deliveries.
MadeiraMadeira deployed MUB® to optimize master data management in the Indirect Procurement area. With the platform in place, the company was able to centralize its processes and achieve a leap in information quality for its purchases. An intuitive interface, a free PDM base, a high level of customization and the ‘Do it yourself’ (no-code) concept ensured fast adoption, standardization and freedom to adapt processes as the business evolves.
- Friendly interface and fast adoption by users
- Free PDM base accelerating implementation
- Duplicate blocking and standardized records
- High level of customization aligned with the business
- No-code freedom to adapt processes
- Automation of registration processes
- Fewer errors and rework
- Information centralization with easy data access
“Implementing MUB for master data management at MadeiraMadeira changed the way our area sees this process. From the beginning, the consulting and implementation teams of MUB were very present in the project, and that support was essential to the success of this change. The support I still get from the akquinet team shows the true interest you have in improving processes and sustaining this change!”

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