Turning data into strategic assets
Turning Data into Strategic Assets: governance, automation and scale in master data management at Yara Brasil
- Domains
- Material, Vendor, Customer, Fixed Asset, among others
- Applied product
- MDM + BRO
- Segment
- Agribusiness
Yara, a global leader in plant nutrition, cultivates knowledge to feed the world and protect the planet in a responsible way. Founded in Norway in 1905, the company operates worldwide with more than 17,000 employees and operations in 60+ countries. Present in Brazil since the 1970s, Yara is ideally positioned across every major agricultural hub, driving fertilizer production, reducing dependency on raw material imports and modernizing the domestic industry.
At Yara, the process for creating customer, vendor and material master data was entirely manual. Requests were placed using only codes, with no traceability, no clear visibility over the flow and no structured control over the master data lifecycle.
The operation relied on a simple tool used only to distribute tasks between teams. Each team still had to execute transactions manually in SAP, which drove lack of governance and standardization, inconsistent and low-quality data, long lead times, high rework and no traceability.
In this context, Yara realized that sustaining business growth required turning master data into a strategic asset — structured, reliable and integrated across the whole operation.
Aiming for operational efficiency, risk mitigation, compliance and faster digital transformation, Yara completely redesigned its master data management model, elevating it from an operational activity into a strategic capability. To sustain this evolution, the company found the ideal partner in MDM+ BRO from akquinet Brasil. As a SAP-certified add-on and a low-code solution, MDM+ BRO delivered immediate agility to the SAP environment, replaced spreadsheets and emails with intelligent workflows and forms, and started orchestrating the entire master data lifecycle — from creation to obsolescence — on a single platform.
- 95% automation of the master data process
- Shorter registration lead time
- Significant reduction in operational costs and rework
- Qualified, standardized and complete data base
- Immediate reduction of duplicates
- End-to-end monitoring and traceability
- Accelerated digital transformation
- Trustworthy information to support decision making
“Implementing BRO was a decisive step in our digital evolution and Master Data maturity journey. We turned a once manual, fragmented and error-prone process into an intelligent, standardized solution driven by governance, efficiency and visibility. BRO delivered much more than automation: it consolidated master data as a strategic asset, enabling faster, more reliable decisions connected to business priorities. Today the business areas have autonomy, robust standardization, a significant reduction in rework and a smoother, more transparent onboarding experience for vendors and materials. What used to be an operational step became a value-generating capability, ensuring compliance, speed and security across the chain. This progress was only possible because we didn't just work with technology, but with a strategic co-creation partnership, a forward-looking vision and a sustainable model. BRO drove not only technical improvements but a cultural change: it consolidated the understanding that well-structured data is the foundation of performance, innovation and scale. We keep evolving — now with a scalable model, connected to Yara Brasil's needs and ready for the next level of excellence.”
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